The brief
Réalisation Par — an Austrian fashion brand rooted in 90s vintage aesthetics and French effortlessness — was launching The Sailor dress in two colorways: Navy Spot and Lover.
They needed lifestyle content that felt alive: the dress in motion, on Mediterranean streets, in real sunlight. Not flat-lay. Not an indoor set. Not catalogue. A visual story that lives and breathes the brand’s DNA of summer dreams and spontaneous romance.
Client: Réalisation Par (Austria)
Product: The Sailor — 100% Silk Crepe
Scope: Hero video 30s, 10 editorial photos, 4 product reels
Role: AI Creative Director (Solo)
What I did: Brand analysis, concept development, art direction, AI generation, color grading, sound design, post-production, final assembly
Client
Réalisation Par (Austria)
Product
The Sailor — 100% Silk Crepe
Scope
Hero video 30s, 10 editorial photos, 4 product reels
Role
AI Creative Director (Solo)
What I did
- ✓Brand analysis
- ✓concept development
- ✓art direction
- ✓AI generation
- ✓color grading
- ✓sound design
- ✓post-production
- ✓final assembly
Why traditional production didn’t fit
The brand is based in Austria. The visual story demands the Mediterranean — white textured walls, hard southern sunlight, lush greenery. A traditional shoot would require flying a full crew to Southern Europe.
What AI made possible
Mediterranean streets without leaving base
AI-generated environments recreated ideal Mediterranean settings — white textured walls, narrow alleys with lush greenery, hard southern light with natural flares. Full control over time of day, weather, and architectural details. No flights, no permits, no weather risk.
A custom virtual model built for the brand
Created CLOE — a virtual model designed specifically for Réalisation Par’s DNA. Consistent face across all 15+ shots and angles. Natural skin, authentic emotion, no plastic AI smoothness. A level of visual consistency that would require dozens of takes with a real model under perfect conditions.
100% silk crepe — in motion
The key differentiator between lifestyle and catalogue is fabric in movement. AI generated hundreds of variations of each scene — walking, turning, wind in hair — to capture the exact moment where the silk drapes, flows, and catches light authentically.
Vintage film grain baked into the DNA
Super 8mm handheld aesthetic, sun flares, and film grain were embedded at the generation level — not awkwardly composited on top of sterile digital footage. This creates an organic vintage feel that matches the brand’s 90s identity from the first pixel.
Sonic identity that stops the scroll
AI-generated Deep House track at 124 BPM, synchronized with the edit: footsteps land on kick drums, turns hit breakdowns. The hero video becomes a mini music film — not an ad you skip, but content you watch to the end.
Creative direction
Navy Spot
Cool Mediterranean morning. Dappled shadow patterns on white stone. The polka dot reads as playful against architectural geometry. Mood: composed spontaneity — like a Polaroid taken between shots.
Navy SpotLover
Golden hour warmth. Red silk as the single color accent against white walls and green bougainvillea. Mood: summer romance, flirtation, the carelessness of August. Every frame feels like a memory you want to step back into.
LoverDeliverables
- Hero Video30 seconds — with custom AI soundtrack
- Editorial Photos10 images — 4K resolution
- Product Reels4 videos — 2 Navy Spot + 2 Lover
Ready for: Instagram & TikTok Reels, product pages, email campaigns, paid ads.
The impact
AI removed every logistical barrier. The creative strategy and final quality — that’s the human part.
